Campaign planning
We’ll agree the audience, offer, budget and action you want people to take. That gives the campaign a clear purpose and a sensible basis for measuring it.
FACEBOOK & LINKEDIN ADS
Facebook and LinkedIn advertising in Harrogate
Paid social can put your business in front of people who haven’t found you yet. The challenge is giving the right audience a reason to stop, take notice and act.
I plan and manage Facebook and LinkedIn advertising around what you want to achieve, whether that’s enquiries for a service, interest in an event or more visitors to your website. I’m based in Harrogate and work with businesses in Knaresborough, across Yorkshire and further afield.
Start with the goal, then choose the platform
You don’t need to advertise everywhere. A Facebook campaign reaching local homeowners will need a different approach from a LinkedIn campaign aimed at people in particular job roles.
I’ll help you decide where your budget is best directed, what the campaign should say and where people should go after clicking. If the offer or landing page needs work first, I’ll tell you.
What I can help with
Audience targeting
I’ll build audiences around the options available on each platform, from location and interests to professional roles and business information. The approach depends on who you need to reach.
Ad copy and creative
The message and the image need to work together. I can write the ads, develop creative using your existing assets and plan variations so we can learn what gets a response.
Campaign setup and management
I can set up the agreed campaigns, manage budgets and review performance as they run. That includes checking delivery, identifying weak spots and making considered changes.
Tracking and reporting
Where access and your consent setup allow, I can help connect the campaign to relevant website actions. Reporting should explain what happened, what it means and what we’ll do next.
Good campaigns need more than clicks
A low cost per click can look encouraging, but it doesn’t tell us whether the right people are getting in touch. I look at the campaign in context, including the quality of enquiries and what happens after someone responds.
You’ll also need a way to follow up. We can discuss how leads reach you and the information that would help you judge their value.
How we’ll work together
1. Review the starting point
We’ll talk through your business, previous advertising, available assets and the results you want. If you have an existing account, I’ll review it with the access you provide.
2. Build the campaign
I’ll put together the audience, creative and campaign structure for the agreed scope. We’ll confirm the budget and destination before launch.
3. Review and improve
Once the campaign is running, I’ll monitor delivery and response. We’ll use the evidence to decide what to adjust, test or stop.
Questions about paid social
Is Facebook or LinkedIn better for my business?
It depends on your audience, offer and budget. LinkedIn can be useful for reaching people through their professional roles. Facebook can suit a wide range of consumer and local service campaigns. We’ll choose based on your business rather than assuming either is always best.
How much advertising budget do I need?
There isn’t one figure that suits everyone. We’ll discuss your goals and audience, then agree a workable starting budget. Advertising spend and my management fee will be set out separately.
Can you take over existing campaigns?
Yes. I can review the account, explain what I find and recommend whether to improve the current setup or build a different approach.
Can you guarantee leads?
No. Results depend on the offer, audience, budget, competition and the experience after the click. I can give you a clear plan, careful management and an honest view of performance.
LET’S TALK CAMPAIGNS
Who do you want to reach?
Tell me what you offer and the customers you want more of. We can work out whether paid social is a good fit and what a campaign could involve.
Discuss your campaign